Industry — CPG
One governed foundation for CPG commercial decisions.
In CPG, pricing, trade spend, distributor, cost, and finance data have to agree — or margin quietly leaks. SKULENS brings them into one governed foundation your team owns.
The root problem
Where the data fragments — and where it costs margin
- List, net, and pocket price live in different systems than cost.
- Trade spend sits apart from the sales lift and margin it should explain.
- Distributor sell-through arrives late and in another format.
- Finance and commercial close the month on numbers that do not tie out.
- Every point tool re-integrates the same sources and still disagrees.
Sources
ERPDistributorPricingTrade spendCostFinance
SKULENS governed data foundation
Decision intelligence layer
Decisions
PricingFP&AMarginForecastingProcurement
Decide in the room
Decisions
Decisions SKULENS answers for CPG
Start with one, prove it on your data, then add the next on the same foundation.
Margin Management
Margin moves and no one can explain where or why.
Explore use casePricing Intelligence
Price and promo calls made on numbers no one fully trusts.
Explore use caseTrade Spend Analytics
Promotion spend with no clear line to payback.
Explore use caseForecasting
Forecast risk hidden across disconnected signals.
Explore use caseFP&A Scenario Planning
Days lost rebuilding the same numbers before you can plan.
Explore use caseWhy it compounds
What changes on one foundation
- Pricing, margin, trade spend, and FP&A read from the same trusted data.
- Margin moves are explained across SKU, customer, and channel in hours.
- Trade spend shifts to the promotions that actually pay back.
- Your team owns and extends the foundation — no tool per problem.
Prove it on your CPG data.
Start with one decision that costs you margin today. Prove it on your numbers, then scale.